McLuhan's masterful understanding of media brings us 'Hot and Cool', a daring and disorienting book written by Sontag and other cultural critics. McLuhans ideas are startling and different: Is the book doomed? Is the television hot or cool? And McLuhan himself: Is he a latter-day Thomist or simply a know-all? The book offers an exhilerating chance to find out. The book is in fine condition, signs of age as is expected with a paper book of this life span.